{"id":322049,"url":"\/about\/","layout":"standard","version":"2023-05-25T01:18:37.000000Z","blocks":[{"id":2603046,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":3314992,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":72543891,"value":"standard"},"title":{"id":72543892,"value":null},"copy":{"id":72543893,"value":null},"titleColor":{"id":72543894,"value":"#{banner.title.color}"},"titleBackground":{"id":72543895,"value":"#{banner.title.background.color}"},"copyColor":{"id":72543896,"value":"#{banner.copy.color}"},"copyBackground":{"id":72543897,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":72543898,"value":"95%"},"textShadow":{"id":72543899,"value":"medium"},"borderRadius":{"id":72543900,"value":"0px"},"buttonBorderRadius":{"id":72543901,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":72543902,"value":"#{button.primary.color}"},"buttonStyle":{"id":72543903,"value":"secondary"},"buttonSize":{"id":72543904,"value":"standard"},"overlayOpacity":{"id":72543905,"value":"0.15"},"overlayColourStart":{"id":72543906,"value":"#000000"},"overlayColourEnd":{"id":72543907,"value":"#000000"},"overlayDirection":{"id":72543908,"value":"90"},"image":{"id":72543909,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/myjpqygaynxswuo4kkqmkagyajp6hg3gqvbuoysavdpbuzz6.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":72543910,"value":null},"videoThumbnail":{"id":72543911,"value":null},"media":{"id":72543912,"value":"image"},"align":{"id":72543913,"value":"center"},"verticalAlignment":{"id":72543914,"value":"center"},"font":{"id":72543915,"value":"#{heading1.font}"},"actions":{"id":72543916,"value":"[{\"text\":\"\",\"href\":\"#\"},{\"text\":\"\",\"href\":\"#\"}]"},"padding":{"id":72543918,"value":"6"},"fullWidth":{"id":72543919,"value":"1"},"fullBackgroundColor":{"id":72543920,"value":"#{banner.fullBackground.color}"},"published":{"id":72543921,"value":"1"},"conditions":{"id":72543922,"value":"[]"},"template":{"id":72633246,"value":"slide"}}}],"properties":{"mode":{"id":51766099,"value":"slideshow"},"speed":{"id":51766100,"value":"5000"},"navigation":{"id":51766101,"value":"0"},"limit":{"id":51766102,"value":"1"},"padding":{"id":51766104,"value":"1"},"fullWidth":{"id":51766105,"value":"1"},"fullBackgroundColor":{"id":51766106,"value":"#060606"},"published":{"id":51766107,"value":"1"},"conditions":{"id":51766108,"value":"[]"},"template":{"id":72633245,"value":"slideshow"}}},{"id":2603061,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":16,"items":[],"properties":{"padding":{"id":51766364,"value":"6"},"spacing":{"id":51766365,"value":"64px"},"font":{"id":51766366,"value":"#{newsletter.title.font}"},"title":{"id":51766367,"value":"Don't miss out."},"copy":{"id":51766368,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":51766369,"value":"0"},"backgroundColor":{"id":51766370,"value":"#0000"},"textColor":{"id":51766371,"value":"#{newsletter.text.color}"},"primaryActions":{"id":51766372,"value":"0"},"formBorderRadius":{"id":51766373,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":51766374,"value":"#{button.border.radius}"},"borderRadius":{"id":51766375,"value":"#{newsletter.border.radius}"},"mailingList":{"id":51766376,"value":33693},"template":{"id":51766377,"value":"newsletterSubscribe"},"fullWidth":{"id":51766378,"value":"0"},"fullBackgroundColor":{"id":51766379,"value":"#{newsletter.fullBackground.color}"},"published":{"id":51766380,"value":"1"},"conditions":{"id":51766381,"value":"[]"}}},{"id":2605440,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":51921339,"value":"<p style=\"text-align:center;\">So then. You might be sitting\/standing there thinking<\/p><p style=\"text-align:center;\">\u2753 Who are the people behind this (or is this all run by AI)?<\/p><p style=\"text-align:center;\">\u2753 How did Headthreads as an idea come about?<\/p><p style=\"text-align:center;\">\u2753 Why Headthreads as a name?<\/p><p style=\"text-align:center;\">\u2753 Where did the logo and tagline come from?<\/p><p style=\"text-align:center;\">Lucky for you, you can find some answers here on this page<\/p>"},"borderRadius":{"id":51921340,"value":"#{text.border.radius}"},"textColor":{"id":51921341,"value":"#FFFFFF"},"backgroundColour":{"id":51921342,"value":"#000000"},"truncateHeight":{"id":51921343,"value":null},"padding":{"id":51921345,"value":"1"},"fullWidth":{"id":51921346,"value":"1"},"fullBackgroundColor":{"id":51921347,"value":"#000000"},"published":{"id":51921348,"value":"1"},"conditions":{"id":51921349,"value":"[]"},"template":{"id":72633247,"value":"text"}}},{"id":2605443,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"html":{"id":51833923,"value":"<p style=\"text-align:center;\">Firstly - no, we're not AI. We're not something out of WALL-E or Terminator 2, we are 2 real life human beings.<\/p><p style=\"text-align:center;\">Specifically, we are 2 friends from London, England: Shari and Vishad.<\/p>"},"borderRadius":{"id":51833924,"value":"#{text.border.radius}"},"textColor":{"id":51833925,"value":"#FFFFFF"},"backgroundColour":{"id":51833926,"value":"#000000"},"truncateHeight":{"id":51833927,"value":null},"padding":{"id":51833929,"value":"1"},"fullWidth":{"id":51833930,"value":"1"},"fullBackgroundColor":{"id":51833931,"value":"#000000"},"published":{"id":51833932,"value":"1"},"conditions":{"id":51833933,"value":"[]"},"template":{"id":72633249,"value":"text"}}},{"id":2605444,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"html":{"id":51833934,"value":"<p style=\"text-align:center;\">Hey, I\u2019m Shari, a girl who loves life &amp; all that comes with it. I love to help people see how beautiful they are was they are &amp; how important our mindset is in the way we see ourselves and the life around us.<\/p><p style=\"text-align:center;\">But hold on, please don\u2019t you think I\u2019m perfect or that my life is perfect, because it is not, I\u2019m not her for the perfection - I\u2019m still getting my shit together too.<\/p><p style=\"text-align:center;\">I share my highs but also my lows. I\u2019m living in authenticity. I\u2019m all about self-validation, body confidence and self love, giving zero fucks, setting up healthy boundaries and stop people pleasing.<\/p><p style=\"text-align:center;\">We all have stories we carry though our lives, some we share and some we don\u2019t. I believe a simple hug, smile or provide space to express ourselves without a judgment is what we all want. We want to be seen, we want to be loved and accepted.<\/p><p style=\"text-align:center;\">I\u2019m here for all of that. Life is a journey and we all are doing the best we can, don\u2019t we? Whoever you are, I want you to know that I see you.<\/p>"},"borderRadius":{"id":51833935,"value":"#{text.border.radius}"},"textColor":{"id":51833936,"value":"#FFFFFF"},"backgroundColour":{"id":51833937,"value":"#000000"},"truncateHeight":{"id":51833938,"value":null},"padding":{"id":51833940,"value":"1"},"fullWidth":{"id":51833941,"value":"0"},"fullBackgroundColor":{"id":51833942,"value":"#000000"},"published":{"id":51833943,"value":"1"},"conditions":{"id":51833944,"value":"[]"},"template":{"id":72633251,"value":"text"}}},{"id":2607701,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":9,"items":[],"properties":{"html":{"id":51887010,"value":"<p style=\"text-align:center;\"><strong><em>Shari:<\/em><\/strong><em> <\/em>I had an idea of a motivational clothing brand for a while and been playing with the idea in my head. I love meeting and connecting with people, because there are opportunities to find someone like Vishad, who has the same or similar vibes about ideas and then it is easier to make them happen. As I love to say: don\u2019t underestimate people you meet during life, because you never know what could come out of it.<\/p><p style=\"text-align:center;\"><strong><em>Vishad:<\/em><\/strong> As you'll have seen from the above, Shari and I are both coaches. Accordingly, we're always on the look out for people to work with, which includes producing content in various forms about what we do and who we work (and haved worked) with and networking in groups online with people that may be interested in working with us and fellow coaches.<\/p><p style=\"text-align:center;\"> It was in one of these groups that Shari and I first came across each other. We're both members of a group of coaches on Instagram, which helps promote each other's content and increase networking opportunities. 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We got talking more and more and began to formulate the idea of creating a brand that put creativity in design, quality of product, and easiness of process at the heart of it, as well as being big on sustainability (and let's not forget, earn a few bob on the side...)<\/p><p style=\"text-align:center;\">Our search for a clothing maker that could make products on a produce-as-you-order whilst letting us retain full control of design and minimal impact on the environment took all of 5 minutes, as Teemill was one of the first search results on Google when we searched for bespoke clothing makers in the UK.<\/p><p style=\"text-align:center;\">Reading their site, it was clear that Teemill offered exactly what we need - outstanding sustainability credentials and a really simple and flexible design process with a full customer facing operations unit that deals with things like customer service, delivery etc, letting Shari and I get on with creating designs.<\/p><p style=\"text-align:center;\">Speaking of designs, between the two of us, we're looking to cover as many bases as we can - from minimalist with single line quotes to pictures and scenes from music, sport, TV or film, they're all there to invoke memories and emotions.<\/p><p style=\"text-align:center;\">With designs and maker sorted, next came the name, tagline and logo...<\/p>"},"borderRadius":{"id":51917319,"value":"#{text.border.radius}"},"textColor":{"id":51917320,"value":"#FFFFFF"},"backgroundColour":{"id":51917321,"value":"#000000"},"truncateHeight":{"id":51917322,"value":null},"padding":{"id":51917324,"value":"1"},"fullWidth":{"id":51917325,"value":"0"},"fullBackgroundColor":{"id":51917326,"value":"#000000"},"published":{"id":51917327,"value":"1"},"conditions":{"id":51917328,"value":"[]"},"template":{"id":72637294,"value":"text"}}},{"id":2608894,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":13,"items":[],"properties":{"html":{"id":51920366,"value":"<p style=\"text-align:center;\">To be honest with you, the name took little time to come up with. We wanted something that encapsulated the clothing element and the idea of our mindset\/our head coming up with the ideas.<\/p><p style=\"text-align:center;\">That led us to our first idea of <strong><em>Wear Your Mind<\/em><\/strong> or <strong><em>Mindwear.<\/em><\/strong><\/p><p style=\"text-align:center;\">Which was ok. But Wear Your Mind had been taken as a domain name already, so we moved on. Next came <strong><em>Speak Up Your Mind<\/em><\/strong>, which again was good, but we thought something towards the head or thoughts would catch our concept better.<\/p><p style=\"text-align:center;\">Then out of the blue came <strong><em>Threads From The\/Your Head<\/em><\/strong> - which was closer: the 'threads' catches the clothing aspect using a modern term and 'the\/your head' bit was about the head being where the ideas come from.<\/p><p style=\"text-align:center;\">Cutting it shorter, we thought of <strong><em>Threadheads<\/em><\/strong> - one word, rhymes, trips off the tongue easily. Bang.<\/p><p style=\"text-align:center;\">But that domain was also taken. Damn it.<\/p><p style=\"text-align:center;\">So we swapped the words around: <strong><em>Headthreads<\/em><\/strong>. This time, the domain was available, which we snapped up quick. Job done. Name sorted.<\/p>"},"borderRadius":{"id":51920367,"value":"#{text.border.radius}"},"textColor":{"id":51920368,"value":"#FFFFFF"},"backgroundColour":{"id":51920369,"value":"#000000"},"truncateHeight":{"id":51920370,"value":null},"padding":{"id":51920372,"value":"1"},"fullWidth":{"id":51920373,"value":"0"},"fullBackgroundColor":{"id":51920374,"value":"#000000"},"published":{"id":51920375,"value":"1"},"conditions":{"id":51920376,"value":"[]"},"template":{"id":72638125,"value":"text"}}},{"id":2608907,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":15,"items":[],"properties":{"html":{"id":51920850,"value":"<p style=\"text-align:center;\">The boss, distinctive logo was Shari's doing. The tangled bit represents the chaos in your head (earmarked by a typical symptom like a headache), out of which comes your belief, shown by the spiralling thread that maps out the head, and we are the means of expression of that belief, hence spelling out our name - all linking together in one continuous path.<\/p><p style=\"text-align:center;\"><strong><u>The tagline<\/u><\/strong><\/p><p style=\"text-align:center;\">The tagline came as a natural by-product of the name. <em>Wear what you believe<\/em> emphasises that what you're wearing comes from you - what's come out of the chaos of your mind and what do you believe.<\/p><p style=\"text-align:center;\">This also fits with the customisation that we have on offer - you're not just restricted to the designs you see that we've come up with, you can take it further and make the design your own - literally, wear what you believe.<\/p><p style=\"text-align:center;\">Remember to subscribe to our mailist below to keep tabs on the latest designs, content and offers from us at Headthreads <\/p>"},"borderRadius":{"id":51920851,"value":"#{text.border.radius}"},"textColor":{"id":51920852,"value":"#FFFFFF"},"backgroundColour":{"id":51920853,"value":"#000000"},"truncateHeight":{"id":51920854,"value":null},"padding":{"id":51920856,"value":"3"},"fullWidth":{"id":51920857,"value":"0"},"fullBackgroundColor":{"id":51920858,"value":"#000000"},"published":{"id":51920859,"value":"1"},"conditions":{"id":51920860,"value":"[]"},"template":{"id":72638127,"value":"text"}}},{"id":2646188,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":7,"items":[],"properties":{"html":{"id":52973824,"value":"<p style=\"text-align:center;\">Alright? 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